Colin's Jeans Fest

Overview

Colin's Jeans Fest is a global shopping festival that reached its 13th edition in 2024. The campaign was celebrated with a special event at Istanbul's Digital Experience Museum, bringing together fashion, denim and digital art.

Context

The 2024 edition required a flexible visual system that could work across multiple countries, retail formats, digital channels and a large-scale event environment.

Solution

I developed and adapted the campaign's visual communication across key visuals, country-specific materials, printed coupons, digital assets and event space applications.

Key Elements

• Key visuals
• Country adaptations
• Digital campaign adaptations
• Event space graphics
• Digital screen applications
• Retail communication assets

My Role

Art direction, key visual design, print and digital adaptation, country adaptations, coupon design, event material design, digital screen applications and photoshoot direction support.