Denimtopia

Overview

Denimtopia was the 2024 theme of Colin's Denim Fikrim Design Competition, a student-focused fashion design competition built around denim, sustainability and young creative talent.

Problem

The project required a consistent campaign identity that could work across social media, key visuals, printed applications, event graphics, video content and award materials.

Solution

I developed a complete visual system for Denimtopia, adapting the campaign identity across digital, printed and spatial formats connected to denim culture.

Key Elements

• Key visuals
• Social media & digital adaptations
• Printed campaign materials
• Video art direction
• Gala night printed materials
• Award design

My Role

Art direction, campaign design, key visual design, social media design, print design, digital adaptations, video art direction, event material design, award design and full creative process management.