Colin's Valentine's Day

Overview

This project was developed for Colin's Valentine's Day campaign, using supplied fashion shoot videos and photographs to create print and digital campaign materials.

Problem

The project needed a quick and consistent campaign structure that could work both as a seasonal celebration and as a sales-driven retail communication.

Solution

Using the existing shoot assets, we created a flexible visual campaign system for Valentine's Day and adapted it across print, digital and country-specific formats.

Key Elements

• Seasonal campaign visuals
• Print advertisements and digital campaign materials
• Country adaptations
• Promotional campaign materials
• Social media adaptations

My Role

A seasonal campaign package adapted for Colin's stores in 10 countries, used across both print and digital media.