colin's corporate identity

Overview

This project focused on updating Colin's corporate identity by refining the existing logo and rebuilding the brand's visual system across print and digital applications.

Problem

The brand needed a clearer and more consistent identity system that could work across different media, formats and production needs.

Solution

The existing logo was graphically refined, while the broader identity system was redesigned with updated color standards, layout rules and application guidelines.

Key Elements

• Corporate identity system
• Print and digital application standards
• Brand guideline design
• Stationery and corporate materials
• Visual consistency rules

My Role

Graphic design, visual identity design, corporate identity system development, color system planning and print/digital production preparation.