yusuf emre atasayar

colin's back to school

A seasonal campaign identity created for Colin's first Back to School capsule collection.

Overview

This project was developed for Colin's Back to School capsule collection, bringing together a sub-product logo, key visuals, campaign slogans and social media adaptations.

Problem

The campaign needed a distinct visual language that could feel connected to Colin's while also creating a fresh, youth-oriented identity for the Back to School period.

Solution

A bold typographic system and school-inspired visual structure were created to support the campaign across key visuals, social media posts and story formats.

Key Elements

  • Sub-product logo
  • Campaign key visuals
  • Social media posts
  • Typography system
  • Visual adaptation system

My Role

Art direction, campaign design, graphic design, sub-product logo design, key visual design and social media adaptation.

CAMPAIGN VISUALS

Colin's Back to School key visual 1 Colin's Back to School key visual 4 Colin's Back to School key visual 5 Colin's Back to School key visual 7 Colin's Back to School key visual 8 Colin's Back to School key visual 9
  • Client: Colin's
  • Agency: KARPAT, Independent Advertising Agency
  • Art Director: Yusuf Emre Atasayar
  • Creative Director: Karpat Polat
  • Account Supervisor: Nadire Şıpka
  • Account Executive: Alara Doğru
  • Copywriter: Bahar Aymaz
  • Social Media: Tuğçe Tuğ, Ekin Eren